Growth experiments for B2B startups
We run growth experiments for B2B companies to find profitable growth channels. You get the support of experienced founders and engineers for less than the cost of a junior marketing hire, with no long-term commitment.
Take marketing off your to-do list
Marketing keeps sliding down your to-do list. Then product and sales fill the week. We take on the research, writing, campaigns and follow-through, so the work moves forward while you focus on the company.
Your to-do list
Post on LinkedIn again this weekTin has itFinally write that blog postTin has itWork out why cold emails get no repliesTin has itFollow up with the leads who went quietTin has itFigure out which marketing actually worksTin has it
We test growth at every stage of the buyer's path
Buyers find you, get to know your work and decide whether to talk. We test ways to help them at each stage and put the effort where they respond.
What we test
- Buyer keyword researchFind the words buyers use to describe their problems.
- Buyer guidesAnswer the questions buyers ask before choosing a provider.
- Comparison pagesExplain how your offer compares with the alternatives.
- Directory listings and backlinksBuild relevant paths to your site.
- Reddit distributionShare useful content in discussions about the problems you solve.
- Technical SEO fixesCorrect indexing problems, canonical tags and sitemaps.
What we test
- Buyer question testsCompare answers across AI assistants.
- Recommendation tracingFind where assistants discover, read or pass over your company.
- Citation analysisExamine the sources behind AI recommendations.
- Schema checksInspect the structured information available about your company.
- Markdown and llms.txt checksCheck whether AI can read the evidence on your pages.
- Answer retestingCompare recommendations after content and technical changes.
What we test
- Account-based marketingFocus content and engagement on buyers at selected companies.
- Profile improvementsExplain whom you help and how your experience relates.
- Founder ghostwritingDevelop your ideas into posts in your voice.
- Essays and white papersGive your ideas room for evidence and explanation.
- Buyer engagementJoin relevant conversations through comments and connection requests.
- Repeat engagement trackingIdentify buyers who return and topics that interest them.
What we test
- Buying signal researchFind company changes that suggest a reason to talk.
- Prospect list buildingSelect companies and people that fit the buyer criteria.
- Contact enrichmentAdd the company and contact details needed for outreach.
- Cold email campaignsTest messages around a relevant buyer problem.
- LinkedIn direct outreachApproach selected prospects with a specific reason to connect.
- Warm introduction requestsDraft an introduction request for a shared connection.
What we test
- Google adsReach buyers through searches that express a relevant need.
- Bing adsTest search demand through another search engine.
- LinkedIn adsReach selected professional audiences with paid campaigns.
- Ad creative testsTry different messages and visuals for the chosen audience.
- Intent-specific landing pagesMatch each ad destination to the buyer's search.
- Weekly budget tuningAdjust campaign spending as buyers respond.
What we test
- Podcast guestingPitch topics from your work to shows your buyers follow.
- Press outreachDevelop stories for editors whose readers could use your expertise.
- Newsletter contentShare ideas your company can explain from experience.
- Newswire research reportsDistribute findings with the research behind them.
- Founder dinnersBring people with shared work together for a focused conversation.
- Conference side eventsGive relevant buyers a reason to meet around a larger event.
- Conference meeting outreachArrange conversations before attendees fill their calendars.
What we test
- Site architectureOrganize pages around the questions buyers need answered.
- Website copy and buildsWrite, design and build pages that explain your offer.
- Design and brand systemsGive connected pages a consistent visual language.
- Page speed improvementsRemove technical problems that slow the site.
- Form placement testsPut the contact path where visitors can reach it.
- Call to action testsTest the invitation and route to an inquiry.
What we test
- Analytics setup checksVerify the property, domain and events behind each report.
- Conversion tracking testsCheck that forms and booking steps record the expected actions.
- Consent collection checksInvestigate how cookie banners affect recorded visits.
- Agent traffic separationKeep automated activity distinct from buyer behavior.
- Visitor identificationUse available visitor information to investigate potential buyers.
- Funnel analysisFind where visitors stop before completing an inquiry.
All of it for about half the cost of a junior employee
Research, content, campaigns, website fixes and follow-through.
We plan your growth priorities, go-to-market and launch
We start with where growth comes from today, what to test first and how to measure it. We turn those priorities into the pages, messages and campaigns to produce next.
Growth priorities
The opportunities to pursue first and how to measure them
Go-to-market
The buyer, buying signals, channels and message, including entering the US or Europe
Launch
One launch window across Hacker News, Reddit, X, LinkedIn and events, with the posts written
Not another software you need to manage
You work with people who choose the experiments and direct the agents. Those agents do much of the research and production. Our team reviews everything before it reaches buyers.
We handle the work from research through launch and measurement. You do not need to turn an AI tool's output into a campaign yourself. We talk regularly to share learnings, strategize.
Experienced founders and marketing experts run the experiments
Our team includes founders who built organizations that reached $15M+ in revenue, paid ad consultants and AI engineers from MIT. Our paid ad consultants have managed millions of dollars in revenue.
We have helped 100+ projects grow.
Team backgrounds
- Combinator
